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Porsche-the sports car manufacturer from southern Germany-has always stood for timeless elegance, purism and a perfect fusion of technology and high-end materials. However, in 1972, almost 40 years after the company was founded, Porsche embarked on a new path to reaffirm the clear stylistic leitmotifs of the company.
Porsche Design GmbH was founded by Ferdinand Alexander Porsche, grandson of Porsche founder Ferdinand Porsche. The later founding father of the legendary Porsche 911 came into contact with form language from childhood on, as he spent a lot of time in his grandfather's creative workshops and thus developed a keen sense of aesthetics at an early age. However, the main intention of founding the company was by no means to form another lucrative line of business. Rather, it was the enormous urge for action and the vision not only to design cars according to Porsche's typical characteristics. In addition, they were looking for suitable gifts for jubilees within their own ranks, so that the focus was not only on watches but also on glasses, writing utensils or pipes.
Two years after the company was founded, it moved to Austria, where Porsche Design opened a design studio that still serves as the company's creative headquarters. True to Porsche's philosophy, no expense or effort is spared in the creation of the best possible product. Stylistically, the watches follow the cars very closely and at first glance one can recognize their common origin. In the implementation this means, for example, that the utmost importance has been attached to readability. Like the tachometers of the Porsche 911 models, the tachometers were written in white on a black background (or respectively a black dial).
After an initial collaboration with the watch manufacturer Orfina, another important collaboration followed in 1978 to 1995: Porsche Design found in IWC a worthy partner who shared the same horological passion and was able to produce watches to Porsche's strict quality standards. In 1998 Eterna followed, but in 2014 Porsche started to produce the watches completely by itself with the "Porsche Design Timepieces AG". They were no longer dependent on external help.