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n 1860, at only 24 years old, Louis-Ulysses Chopard founded his eponymous brand in Switzerland. Chopard made his name producing a reliable and extremely precise timepiece in an elegant, thin case. His designs were so impressive that they caught the eye of Czar Nicholas II of Russia, who became a loyal client. Chopard's fame quickly rose throughout Europe, and the company's reputation for quality would make it one of the world's most desirable watch brands.
Chopard's iconic designs have endured throughout the years. The Happy Diamonds series has enjoyed more than 40 years of popularity. It is instantly identifiable by individual floating diamonds set in gold bezels that freely moving around the watch face. Motorsport enthusiasts appreciate the Mille Miglia series, inspired by the Italian car race of the same name. With sturdy stainless steel bezels and automatic, hand-winding, or quartz movements, its vintage, sporty look makes it an enduring classic.
The Chopard family ran the company until 1963, when the heir of a German watchmaking family approached them. Karl Scheufele III wanted to expand his family's jewelry watchmaking company, but the company lacked its own movement manufacturing facilities. Chopard, on the other hand, had a well-regarded manufacturing workshop, but with no heirs interested in carrying on the family business. Thus, the last Chopard son sold his share and the two were integrated under the Chopard name. The leadership reins passed to the Scheufele family, where they remain today. In a market of conglomerates, Chopard remains one of the last family-owned watchmakers in the world.