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Valuable, elegant and classical: This is how the watches of the Societe des Montres Paul Picot SA in Le Noirmont (Jura-Switzerland) present themselves. "Noblesse du detail" is the paramount philosophy of this design, and every single piece completely fulfils this philosophy. Consciously, the company founder Mario Boiocchi does not offer products for mass consumption, but relies on a demanding clientele. As hardly any other company, the watches of Paul Picot stand for a combination of rich Swiss watchmaking tradition and technical refinement. The products rank in the higher price range and are currently exported to 36 countries.
Paul Picot SA, headquartered in Le Noirmont (Jura-Switzerland)was founded in 1976. At that time, Mario Boiocchi, an entrepreneur with vision, recognized the pressing need to revive the spirit of the art of watchmaking. He believed in the success of a company, which manufactured watches of outstanding quality, combining old tradition with the latest technology. From the beginning, the entrepreneur devoted himself to watches incorporating grand complications. Thus, Paul Picot SA was born in 1976 as one of the youngest high-range watch brands.
Since its inception in 1976, the overriding objective of Societe des Montres Paul Picot S.A. has been to cultivate and develop the art of Swiss fine luxury watchmaking. In a spirit of respect for watchmaking traditions, associated with new technologies, Paul Picot develops and manufactures exceptional timepieces. Paul Picot products are typified by meticulous attention to detail and refined design; some incorporate grand complications and all satisfy the highest quality standards.
Today, the name of Paul Picot evokes a company which has remained true to its principles by creating and manufacturing individual timepieces, of great precision and extreme technical complexity, equipped with high quality mechanical movements housed in elegant cases.